Size and Weight in the Beauty Industry

Size and weight shouldn’t determine how beautiful you are. We can help this situation by adding more plus sized women in ads, also adding more plus size clothing in stores and promoting more plus size men and women in general.

When it comes to plus sized women we must break the beauty standards for them. When thinking about models we think about skinny petite women with a flat stomach and clear smooth skin. This is creating a problem because that is not the only type of woman that exists. You never really see a plus or medium size woman in ads, commercials and in the famous world. For example, a singer and songwriter named Lizzo has worked really hard in the music industry as well as promoting plus size women as beautiful no matter her size. Lizzo is a plus size woman herself who shows off her curves to remind everyone that curves and plus size women are beautiful.

Instead of promoting or editing pictures to look a certain way, companies should embrace each woman’s looks no matter shape or size. A new study shows that plus sized models generate psychological and physiological benefits for female consumers. When a plus sized consumer goes into a store they are looking for clothing that fit them and make them feel comfortable. But what if you went into a store and they didn’t have any plus size clothing? This would make you really frustrated and wish that you could fit the clothes they provided or wish they had your size. This pushes plus sized women into wishing they were smaller or not wanting to go to that specific store because they don’t sell plus size clothing. To fix this problem there needs to be more awareness in the clothing industry with producing more cute and affordable plus size clothing just like they do regular size clothing.

Bringing more plus size clothing to the clothing industry could help the industry make more money. This would not only help the clothing industry but this would also help the plus sized men and women who want to wear the comfortable clothing in trend. This also helps them feel better about their appearance. Trending stores like Fashion Nova have expanded their clothing into a 3x and have recently expanded it more because of the increase need in plus size clothing and have been one of the companies that have been doing well. This is a really good example of how businesses can keep business if they just expand their companies and provide more plus size clothing for both men and women. Providing these plus size clothes would make size and shape be less segregated and make us all feel equal and comfortable in what we wear.

In conclusion, I hope that more companies expand their business and start providing more plus sized clothing and be more aware of how we make an impact on plus sized men and women when it comes to clothing in the industry.

Work Cited

Marjorie van Elven. “The Secret of Fashion Nova’s Success.” FashionUnited, FashionUnited, 21 June 2019, fashionunited.uk/news/business/the-secret-of-fashion-nova-s-success/2019062143826. Accessed 23 Mar. 2022.

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